Vintage 60s Mod Maxi Dress Pucciesque w Ring Midriff Italy

This is a striking 60s mod maxi dress made in Italy.  The pattern on this mod maxi dress is very reminiscent of a Pucci print - a mix of geometric and ornate forms..  This mod maxi dress is sleeveless, has a bateau or boat neckline, and has the most wonderful plastic ring covered bare midriff.  It is unlined, does up the back with a series of snaps, including snap-on ties around the rings.  The dress is made in a sheath style with a flare down to the hemline. 

Label: “a la Nouvelle Orleans”.  A la Nouvelle Orleans was a fashion boutique within the Eaton’s of Canada department store. In Montreal, keeping with the French character of Quebec, they used “A la Nouvelle Orleans”, while in the rest of Canada, the boutique was called “The New Orleans Townhouse”.  The buyer for the boutique was Kathy Hill, who was of European origin, and for the boutique she sourced international/European pret-a-porter and designer labels such as Bill Blass, Mr Gilbert and Eloise Curtis.  It would not surprise me should this mod maxi dress have been sourced from the manufacturer for Pucci.

Fabric label:  Style 779 Design. 2105/30 Comp. Cotton 100% Made in Italy.  The fabric on this mod maxi dress is woven with a linear faille ribbing.

Color: Yellow, brown, cream/beige white, blue, violet/lavender and olive gold, all outlined in black

Sizing: No size is indicated on this mod maxi dress, and although this should fit a medium size, please rely on the following measurements for fit, taking the style of the dress into account:

Shoulders: 14” across the top

Bust: 37” around

Waist: 30” around

Hips: 37” around

Overall length: 57” note that the hem has been let down

Condition:  This mod maxi dress is in very good condition with the exception of a five tiny light brown stains in one area at the lower front and one pinhead size stain a little higher up (see last two close-up photos) - I have not tried to remove them as they seem fairly insignificant.  In addition, the hemline has been let down and a soil line is visible where the edge had been.  I haven’t re-sewn it as you may want to adjust the hem for your height.

This is a fabulous mod maxi dress - certainly not common with the three rows of rings around the bare midriff, a true 60s mod period piece.  This mod maxi dress has the look of a Pucci - excellent example of 60s design!